Sales Drop During Pandemic, This Tangsel MSME Boosts Through Digital

The COVID-19 pandemic has completely changed people's habits. Business owners who can take advantage of the changes will be able to survive amidst falling sales because buyers no longer come to the store or seller. One of the Micro, Small and Medium Enterprises (MSMEs) Santi Hakim, her cireng sales dropped by 70 percent during the COVID-19 pandemic. "I can't return my turnover to normal as soon as possible, because conditions have changed, people's lifestyles have changed," said Santi, who is also the Director of PT Meraki Cipta Rasa, to IDN Times on Saturday (6/24/2023). Buyers' habits that were previously offline, are now all online. Not wanting to be left behind, Santi took this approach. "Create a marketplace. I made Instagram. We started selling like that, using WhatsApp business," she explained.